Case Study | Transfeera Legal Page

The entrepreneurs at Transfeera, a fintech company specializing in payment management and processing, consult Vanzin & Penteado to evaluate, review, and update their legal documentation package.

Therefore, the objectives defined and executed by Vanzin & Penteado Advogados were:

1. Evaluate and review existing documents;
2. Propose possible new instruments;
3. Constantly update the content of documents, directly on the Transfeera landing page.

In this sense, after reviewing existing documents and creating new ones, the terms and policies package was compiled and inserted into the landing page . Thus, it brought together, in one place, all the legal documents related to the platform.

Transfeera 's CFO , Rodrigo Kratzer, comments: “Our goal with Legal Page was to make our terms transparent for those joining the platform. VP Advogados, as a market leader, assisted us throughout the process, evaluating our policy at the time and proposing new instruments.”

According to studies conducted by Statista , the online users most concerned about privacy are those residing in Latin America.

Given this scenario, and coupled with the recent entry into force of the General Data Protection Law (LGPD), transparency stands out as one of the most recommended practices for startups, e-commerce businesses, and other companies operating through or in the virtual world. The LGPD defines transparency (Article 5, VI) and includes it in the chapter on governance and best practices , demonstrating its importance in businesses that value the protection of personal data.

Therefore, publishing the legal instruments that govern the relationship between the company and its users on the website, platform, or application is essential to demonstrate transparency and increase trust in the market.

Finally, in addition to the well-known Terms of Use , there are other extremely important documents. In this regard, the Privacy Policy, the Cookie Policy, the Trademark Policy, the Service Level Agreement (SLA), the API Terms of Use , and other specific instruments that may be required by regulatory bodies stand out.

Considering this context, Vanzin & Penteado recommends and assists its clients in creating a Legal Page : a single page that centralizes all documents considered essential for digital businesses, kept permanently updated, written in an accessible way, and in compliance with the law – especially the recent LGPD (Brazilian General Data Protection Law), now fully in effect.

By Kael Moro.